The iPad is out - and now? Nice reflection from Mercedes Bunz: “Why was everybody talking about a gadget that basically does the same things as your computer, some of them maybe with a little twist? Yes, that is the most interesting thing about the iPad, the fact that the whole world was getting crazy about it, even before it was shipped. Is it magic, as Steve Jobs suggested? No. Let us have a guess: The iPad reflects a change that happened in the last decade. Before we digitalised information, now we need to digitise situations. Here, the iPad is just the beginning. There is more to come. Therefore the iPad doesn’t change a thing, it just reflects precisely what already has changed. Who wants to sit at a desk to watch some YouTube videos or read the papers? The iPad is about a situation. It is lovely, and hangs out with you. Sounds perfect to me. This is obviously the change that Apple understood: It is not anymore just communication that is affected by digitalisation, but situations. And we don’t want to go to our desk to initiate them. Digitalisation disseminated from the PC to the laptop to become even more mobile – a companion in whatever we do.” And the video: “Popular Science + is the first digital magazine to emerge from Bonnier’s Mag+, an ongoing project across all Bonnier titles in the U.S. and Europe to rethink the way magazines can be read on a new generation of full-color, touchscreen tablet devices.” Via