The winner of this year´s Gruner + Jahr creative award (Grüne Wiese) has been announced this week: The first place goes to “BEEF!” - a cooking/lifestyle magazine for men. Btw: The winner from the last competition is “Dogs” - a lifestyle magazine for doglovers. “BEEF!” is about food, kitchen, adventures, technique, gadgets - and a lot of meat. The second place goes to an online project (“My-next-challenge.de”), a personal Online-Coaching for Marathon/Triathlon. And the third place goes to “Businesspunk” - a business magazine concept for alpha animals; the claim was something like “work hard, party hard”, target group were young and trendy trainees, bankers and consultants, on the search for girls, money and coke. Ok, the concept was really ironic, but wasn`t this exactly the attitude of bankers that were responsable for the worldwide financial collaps?

Besides this big corporate award, there are some individuals working on some promising new concepts. For example: Raban Ruddigkeit und Jan Peter are working on a new magazine called “MGZN” - they want to collect the best textes from other magazines and newspapers - and create a “magazine of the magazines”. After 1000 orders they`ll start to produce Mgzn.

And Martin Schmitz Kuhl, Andrea Ruhland and Christian Sälzer are working on a new television and culture magazine: “PROGRAMM”. And yes, it´s true: Not everything on TV is shit - but all TV-magazines are looking like shit. The dummy is online and looks really great - now they are waiting to be discovered by a major publishing house.