There’s much we can learn from good journalism. It’s mid May and in it’s last issue NEWSWEEK does a special report on travelling and tourism. This a clever move; in the mist of this crisis there are a lot of people that can still spend some of their money on a vacation. Just in case that some readers can’t afford a trip aboard, NEWSWEEK also does a story on staying at home and it even has a piece on the perils of having friends invited to spend some days with you at a family house.

Why do I mention this? Well, most publications only run the travel/holiday issues closer to summer. On the other hand, this is a special year with everybody worried with recessions and debts and mortgages and savings.

By reporting on vacations NEWSWEEK might even help it’s readers to make up their mind about taking a little risk and go ahead with some travelling. The first line of the special report reads ‘We need a vacation more than ever’. But there’s also another thing that really interests me and that is the planning and thinking that goes into making this kind of editorial choices. The risks taken in running a special report on travelling when they do a cover story on the flu – and this has broaden people’s fear of travelling – along side some stories on the crisis itself.

There is only one way that any publication can face the coming years and that’s by investing in some changes and making a lot of trial and errors experiences.