A Guide Magazine #2 / 2010

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The second issue is dedicated to horses, and within this extensive theme A Guide Magazine is again in search of and challenged by the exceptional approaches. Reports about horse breeding, about equestrian sports, about handcraft design and architecture …

… for the keeping of horses, about the horse’s symbolism in the world of luxury labels, and about the connection with fashion and design.

Facts & Figures
Mission Statement: A Guide Magazine is devoted to the quality and power of creativity, searching for pioneers and protagonists well beyond current lifestyle trends. The magazine centres on historical as well as on present day success stories of creative minds and companies that have evolved over generations. The common denominator is the combination of tradition and innovation, of passed-on knowledge and contemporary interpretation, of entrepreneurial spirit and grown (family) structures. A Guide Magazine not only stands for creative contents but also for an innovative concept in the form of a magazine-in-a-magazine product. Every issue contains a removable city guide, exploring the top spots of a city or region. And finally this innovative intention manifests in the form of presentation: from photo spreads to graphic design, we’re proposing a novel approach to designing magazines. A Guide Magazine is produced in Vienna, published in English and the result of a collaboration between Unit F büro für mode, Büro für Transfer and moodley brand identity.
Founded: October 2009 (#1), February 2010 (#2)
Based in: Vienna, Austria
Editors / Designers: Ulrike Tschabitzer-Handler, Doris Rothauer, Albert Handler (Editors-in-Chief / Concept), Albert Handler (Art Direction), Anouk Rehorek (Graphic Design)
Periodicity: Bi-annual
Language: English
Format: Magazine Format: 215 mm x 297 mm; Size: 108 pages including Cover; Paper: Cover: Claro Bulk 250 g/m² Letura (Antalis) 100 g/m²; Guide Format: 200 mm x 284 mm; Size: 36 pages including Cover; Paper: Cover: Claro Bulk 250 g/m² Letura (Antalis) 100 g/m²
Circulation: 6000
Price: 5,50 €
Web: aguidemag.com
Contact: office (at) aguidemag.com